How Do People Choose a Real Estate Agent?

When a person is thinking of selling their home or looking to buy a home they generally go through a licensed real estate agent or broker. If they are like most of us they may have one or more in their family, one or more that they know through a networking group, and a few whose names are familiar because of advertising. But how do they decide?

What makes an individual choose one agent over another? Many real estate agents would tell you that certifications in certain areas of real estate expertise play a big role. They may tell you that they are a specialist in this or that and have the letters behind their name to prove it. They might be wrong. A recent survey found that 1% of people responding said that they chose their agent based on professional designations. Knowledge of the neighborhood counted far higher with 13% of people feeling that was important. 15% stated that they chose someone they knew, either a friend or family member. So what were the biggest factors in choosing a professional?

Three important factors combined to equal 54% of factors that counted when selecting an agent or broker. Those can be broken down as:

23% - Agent is trustworthy and honest

23% - Agent has a good reputation

8% - Agent has a caring personality

All three of those factors can be boiled down to integrity and commitment to the needs of their buyer or seller. Think about that, how you are perceived as a person is more important than family ties, knowledge of the market, or designations. Another important factor? 4% said the reputation of the agent’s firm made a difference. That’s in that same thought process. Trust. Honesty. Reputation. Caring.

What else makes a difference? Communication and accessibility. 7% chose an agent that responded in a timely manner to them. 4% prefer an agent willing to communicate via mobile technology.

Here at RE/MAX Flagstaff we’ve built a reputation based on trust, honesty, and commitment to our country, to our firm, to our buyers and sellers. You will see us at community events, supporting local not-for-profits, taking leadership roles in service clubs, the Board of Realtors®, and the Chamber of Commerce. If you are interested in buying or selling a home, please call the team of RE/MAX Flagstaff at 386-246-8585.


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Sunday, 07 June 2020

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